Internet Protocol Television, aka "IPTV," is everywhere. You hear about it. You read about it. But why should you care? Two reasons: Your competitors are boarding that train and your customers expect it.
Just in April of this year, a report came out that the city of Salisbury, North Carolina bid out a contract to provide them with set-top boxes as part of their major rollout of IPTV services across a new Fiber-to-the-Home (FTTH) network. The city-wide goal: "to compete in a global economy ...and provide the leading-edge capability, functionality and performance our customers expect."
The features IPTV offers are above and beyond what standard cable or satellite dish operators offer. Here's a short list.
o Surfing the internet
o Enhanced guides
o Caller ID on the TV
To sum it up, it gives your customers a television experience, one where they get to interact with and choose what they want. When your customers are happy, you win.
To find out more features IPTV offers your customers, watch this short Web cast by CCI's VP of Network Technology Todd Gingrass, and decide for yourself if IPTV is a service worth your investment.
No comments:
Post a Comment