In a previous blog, we introduced our eBook How to Leverage Your Network Assets. The eBook describes the steps to gaining the valuable plant information that if imported into a GIS system would allow you to leverage your network assets and create a business plan that allows for organized growth in the future.
Generally, the network engineering and construction part of your organization is most prevalent when thinking about maps and a geospatial solution. Are you aware of the benefits other areas of the company such as marketing, sales and customer service can reap from utilizing the smart mapping technology, GIS?
When various departments throughout your organization use GIS, your organization will realize benefits such as the following:
Drive Sales: When planning for the future, network planners can utilize a GIS system to identify areas where new builds will be profitable and areas where opportunity is limited.
Efficient Marketing: Marketing efforts can become more targeted toward a specific audience. A GIS solution provides the ability to profile customers. Even during construction, your marketing and sales teams can easily monitor the process and begin marketing efforts alerting customers when services will be available.
Organized Construction and Engineering: A GIS solution allows you to keep tabs on your project to make sure it stays on track. Since you don't see a return on investment until customers are activated, a month set-back can cost you customers and thousands of dollars in lost year-end revenue. In addition, even before construction a GIS solution allows your engineers to accurately plan the best route to provide revenue-driving services.
Better Customer Care: Customer churn can be very expensive. It is important that you are able to maintain long-term customers while also making new ones. A GIS solution allows you to monitor connection problems (either in the plant or in the home) and remedy those problems in a timely manner.
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