Wednesday, September 16, 2009

New Report Analyzes the Future of Triple Play

‘The Future of Triple-Play: Growth Opportunities, Key Challenges and Competitive Strategies’ is a report published by Business Insights that examines the market opportunities and challenges for triple-play services. The report analyzes the market conditions that have driven the deployment of triple-play services, and the strategies employed by leading service providers. It identifies the challenges faced by companies, and also provides recommendations into how to best counter competitive threats, extend service portfolios, and boost revenue potential in this rapidly evolving market.

Key findings of the report:

· The popularity of mobile telephony is expected to continue to rise over the next four years. There will be over 5.6 billion mobile connections worldwide by the end of 2013, a 68% increase over 2007.

· Mobile broadband will be a substitute for fixed-line services in markets where fixed-line infrastructure has not been widely deployed. There will be an estimated 258 million mobile broadband notebook users in 2014, with consumers accounting for almost 200 million of these connections.

· It is forecast that there will be 64 million IPTV subscribers by the end of 2012, an almost six fold increase over 2007 levels.

· The average consumer is not motivated by new technological offerings. Price is much more important to most than the availability of advanced services such as VOD, DVRs and high definition programming.

This report is useful for:

· Understand the market dynamics of the triple-play market with this report’s overview of the market conditions and trends that have driven the deployment of triple-play services.

· Identify the key challenges faced by providers across the triple-play market with this report’s examination of the evolving competitive environment and the ways in which companies are targeting triple-play opportunities.

· Compare different service provider strategies with this report’s in-depth analysis of the triple-play approaches being employed by a number of leading communications providers across France, Germany, the UK and the US.

· Assess future trends that will affect the triple-play market with the market projections to 2012 for key communications and entertainment services including consumer broadband, mobile telephony and IPTV, including a market forecast for triple-play subscriber levels.

Review a sample chapter or order the report from the following Web sites:
ResearchandMarkets.comReportlinker.com

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